What makes a Vertex watch special?
Apart from the war history and that level of quality, I think one of the things that has become synonymous with us is our moulded Super-LumiNova dial. Each numeral is made from a solid block of Super-LumiNova. This not only gives the watch a unique aesthetic but, if you need to read your watch in low light or darkness, you will not find a more luminous partner.
And is it right that you can’t just buy some of them?
The M100 is only available to serving military and military veterans. We wanted to give those soldiers, sailors and aircrew ownership of the M100 because it’s based on the WWW that was made for them originally. This has helped the watch build an incredible following globally and there's nothing we enjoy more than seeing a picture of it in a fairly extreme situation.
Talk to us about what’s inside a Vertex watch…
You often hear it said that, ‘It’s what’s inside that matters’. With mechanical watches, that really is true. We use Swiss movements for all our Vertex watches. The M-series uses an ETA 7001, which has been heavily customised to allow for a large sub-second. It’s also highly finished, which seems a bit ludicrous considering you can't see the movement itself, but I really wanted owners to know that this watch is the very best it can be. I think it's a pretty good statement about Vertex’s intent that we do this even if we don’t show it.
The MP45 uses a Sellita movement. As Sellita did not have the correct movement at the time, we were very lucky to have it make a movement for us. Having a company like Sellita go through the design process of a movement with you is one the most exciting things we've done so far.