The Most Exciting New Watches From Geneva Watch Days
The Most Exciting New Watches From Geneva Watch Days
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The Most Exciting New Watches From Geneva Watch Days

Geneva Watch Days only started in 2020 – and that lack of history has accelerated its rise. It’s an event where innovation matters more than tradition, where watchmakers feel free to unveil their most daring new creations. Here’s our pick of this year’s launches…
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ALD Dual Time

£672 | Dennison

The ALD Dual Time differs from other dual-time configurations because it uses two separate quartz movements side by side – a visual first seen during the mid-to-late 20th century. Its 12 variations include steel and gold PVD-coated cases, and stone dials such as lapis lazuli, tiger's eye, marble, malachite, aventurine and bloodstone.

Visit DennisonWatch.com

Monaco Flyback Chronograph TH-Carbonspring

£15,200 | TAG Heuer

The Monaco is one of only a few watches that truly deserve ‘icon’ status. For 2025, TAG is revitalising this 1969 cornerstone. Ten years in development, a new carbon oscillator, called TH-Carbonspring, promises superior resistance to shocks, magnetism and temperature shifts. Its enhanced stability and long-term precision makes it a step change in mechanical innovation, which is celebrated in its stealthy, all-carbon appearance. 

Visit TagHeuer.com

Defy Chronograph USM

£10,400 | Zenith

The Swiss kings of the chronograph have worked with the Swiss masters of colourful, modular furniture systems to create four limited-edition Defy Chronograph models. These watches carry dials in the bold colours so typical of USM’s ingenious furniture – blue, yellow, green and orange. USM’s watch box is a piece of furniture in itself.

Visit Zenith-Watches.com

Perpetual Calendar Manufacture

Price On Enquiry | Frederique Constant

A perpetual calendar doesn’t just tell you the time. It can accurately convey the day, date, month and phase of the moon, all while being able to adjust without intervention for leap years. It's a highly complex complication and one that is typically reserved for watches costing at least five figures. At 40mm wide, in stainless steel, with a lovely sunburst blue dial and an in-house movement, this relatively affordable timepiece from Frederique Constant may just be the ultimate daily watch.

Visit FrederiqueConstant.com

Angles Mecaline Watch

$1,456 | Beda’a

Beda’a has only been on the scene since 2016, but it has given us all a masterclass in delivering value through design and build. Rendered in steel with an ETA 7001 manual movement, the standout element of its Angles is the case. Complete with a stepped lug and octagonal bezel design, with brushed and polished finishing throughout, it hugs the wrist as a shapely dress watch.

Visit BedaaWatches.com

Disco Onyx Diamonds

£3,150 | Furlan Marri

Furlan Marri is a great success story of recent years, and it continues to bring niche watch design to the masses – this time meeting its commitment to value with some lab-grown diamonds. The Disco Volante is perfectly round at 38mm with hidden lugs and a stepped case design that’s paired with six baguette-cut lab-grown diamonds and a beautifully considered dial.

Visit FurlanMarri.com

Altiplano Ultimate Automatic Watch

£34,000 | Piaget

Few maisons embody luxury quite like Piaget, and its new Altiplano only confirms this. A fusion of precious metal and ultra-thin watchmaking, this metallic green edition sees one of the thinnest automatic movements in the world (4.3mm) marry an 18k yellow gold case to create a harmonious slice of individuality. Very autumnal.    

Visit Piaget.com

Altitude MB Meteor

£5,750 | Bremont

Produced in collaboration with Martin Baker, a maker of aeroplane ejection seats, the latest model in Bremont's revamped Altitude collection catapults the British manufacturer higher than ever. In a DLC-coated satin titanium case, it’s a monochromatic riff with a meteorite pattern dial setting the rough and ready canvas for quintessential Martin Baker codes. From its yellow 'ejection' second hand to its internal rotating bezel, it's a unique limited edition from the new age of Bremont watchmaking.

Visit Bremont.com

Worldtimer Watch

£2,900 | Micromilspec

Micromilspec already had everyone talking. This military-minded brand’s new Worldtimer sports watch won’t stop that. Thanks to a grade 5 titanium case and black ceramic world time bezel, its wearer can see the time in any zone across the world. Hard as nails, it also packs 200m of water resistance, a GMT hand, and an appearance to match its rugged capabilities.

Available at James-Porter.co.uk

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