What A Swimwear Hero Packs For Holiday
What A Swimwear Hero Packs For Holiday

What A Swimwear Hero Packs For Holiday


Sourena Ghaffari is the founder of swimwear brand ABTANY, whose colourful, hand-painted prints can now be seen in Soho House. Here’s what this rising star of summer style is taking on his own trip to a Greek island.
Photography @THESOURENA



My favourite carry-on case is the Globe-Trotter four-wheel case. It’s ideal for a long weekend away and is accepted by most airlines as cabin luggage – perfect as I prefer to not put anything in the hold. Its design echoes the elegance of traditional travel without compromising on practicality.


There’s nothing better than a nice, white shirt when you're tanned and having drinks. Our Legacy does a fantastic job in sourcing interesting fabrics and crafting them into beautiful, loose cuts. These shirts are easy to style with either shorts or trousers; I usually wear them buttoned up but leave my sleeves open for a more relaxed look.


I always pack some sandals when I go on holiday – one pair for daytime activities and another, smarter pair for the evening. I particularly love Bottega Veneta's chunky sandals; they pair perfectly with my ABTANY pink shorts and a Jacquemus white shirt. 


On holiday, I typically opt for classic swim shorts over a drawstring if I know I’ll being going straight from the beach to lunch. ABTANY's classic shorts strike the perfect balance between dressed up and casual. I can easily dress them up or down to suit any occasion. I prefer briefs for swimming but opt for shorts when I’m going to restaurants or bars. Our pink ABROBAD drawstring swim shorts are therefore a staple in my holiday wardrobe. They pair well with a loose white shirt – stylish and versatile.


I buy my shades from Matsuda. My go-to style is lightweight and perfect for summer. I particularly like the intricate design details on the frame and the cobalt blue lenses. 



I always bring a beach bag with me, and the Loewe Puzzle Fold Tote is my go-to. It folds completely flat, which makes it easy to pack and difficult to damage. It's spacious enough to carry my swimwear, grooming essentials and wallet. 


A black linen is so easy to style day or night. My favourite is from Lemaire and can also be worn loose or gathered at the waist, so you get two looks in one. It's great for dinner in Athens and is the perfect staple for a warm city evening. 


I like softly tailored trousers or shorts that have a flattering shape and that aren’t too baggy. That's why my belted shorts always come with me. They're ideal because I can throw them on with anything, and they never lose their shape. I am obsessed with the design details, particularly the waist adjuster, which really sets them apart.


I know I'm on holiday the moment I step into my favourite sandals While they look great, they’re also incredibly comfortable and let your feet to breathe in hotter climates.


I'll likely wear a pair of tailored trousers while strolling around Athens – I love looking at all its architecture. I wear them year-round and find they've got perfect relaxed fit. Just wear them with a simple white t-shirt and go. 


You’ll notice that a staple colour in my wardrobe is black – which makes packing so much easier. My silk tunic is subtly stylish and is a piece I tend to wear more than once on holiday. It’s ideal for breezy evenings by the ocean. 



I always carry an Aman refreshing mist with me. In hot weather, a quick spritz is really refreshing.


There's a Jacquemus bowling shirt I've got my eye on right now. I don’t think you can ever have too many white shirts – but this is one with a twist. It can be worn from spring through to the end of summer. The Cuban collar and appliqué flowers are a bit different, too. 


Sustainably sourced fabrics are the foundation of my brand and something I'm passionate to learn more about. My Jil Sander vest is made from 100% recycled cotton but still has the same level of quality and attention to detail you’d expect from the brand. It proves you don’t have to compromise style or quality when it comes to sustainable fashion. 


Bode is one of my favourite brands and I make a point of buying a shirt from them every summer. They’re unique, timeless and perfect for holiday. The embroidery and vibrant colours are really fun.


I discovered D.S. & Durga in LA last summer and have worn its fragrances ever since. 'I Don't Know What' is light and fresh when worn on its own or can be layered with other scents to make it more personal to you. The ultimate finishing touch to my grooming routine. 

Visit ABTANY.com & follow @TheSourena on Instagram.


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